Officially licensed Manchester United Digital Collectibles, powered by Tezos and brought to you by Tezos ecosystem companies.
YOUR QUESTIONS ABOUT DIGITAL COLLECTIBLES ANSWERED
New to Web3? Don’t know your digital collectibles from your blockchains? Unsure how to claim your benefits? Find answers to key questions below or visit United’s official Discord community to learn more.
WEB3. WHAT'S THAT?
Web3 is the next evolution of the internet, made possible by (and built on) the blockchain. Web3 enables users and fans to take ownership of things online and puts you in control of your digital collectibles.
WHAT IS A DEVIL?
The Devils are 7,777 limited edition digital collectibles, inspired by the rich history of Manchester United. Each is a unique artwork made up of a series of traits that define its rarity. But they’re much more than ‘just art’. They grant holders exclusive physical and digital rewards, using the power of Web3.
WHAT IS COLLECT UNITED?
Every new United season brings moments and matches that live in Reds’ memories forever. Now, thanks to Collect United and the power of Web3, you can collect those matches as digital collectibles – officially licensed artworks released for free before United’s Men’s and Women’s home games across the season. Collect the season for the chance to win amazing rewards, like VIP match tickets, invites to watch United train and signed merchandise.
WEB3. WHAT'S THAT?
Web3 is the next evolution of the internet, made possible by (and built on) the blockchain. Web3 enables users and fans to take ownership of things online and puts you in control of your digital collectibles.
WHAT IS A DEVIL?
The Devils are 7,777 limited edition digital collectibles, inspired by the rich history of Manchester United. Each is a unique artwork made up of a series of traits that define its rarity. But they’re much more than ‘just art’. They grant holders exclusive physical and digital rewards, using the power of Web3.
WHAT IS COLLECT UNITED?
Every new United season brings moments and matches that live in Reds’ memories forever. Now, thanks to Collect United and the power of Web3, you can collect those matches as digital collectibles – officially licensed artworks released for free before United’s Men’s and Women’s home games across the season. Collect the season for the chance to win amazing rewards, like VIP match tickets, invites to watch United train and signed merchandise.
PLAYERS COLLECTION
Players Collection tells the stories behind United’s leading players. The biggest goals, the best strikes, the toughest challenges, the most eye-catching saves. United’s players have created history on the pitch and now get to present their favourite memories through digital collectibles.
Players Collection: Bruno Fernandes celebrates the top 10 Premier League goals scored by United’s Portuguese magnifico, as chosen by Bruno himself. Dynamic team goals, memorable fan moments, strikes of individual brilliance – this collection captures why the talismanic Fernandes is a firm Reds’ favourite.
The collection celebrates Bruno Fernades’ top 10 Premier League goals, as chosen by Bruno himself. There are 1,000 of each goal available, meaning there are a total of 10,000 collectibles. However, for each goal, there are five special editions within the 1,000. Those five - or 50 in total - don’t just look unique when compared with the rest, they entitle their owner to a physical print of the collectible, signed by Bruno
If you collect all 10 of Bruno’s goals, you will receive a special 11th digital collectible, available only to those who have completed their collection. To receive this 11th collectible, you must hold that collectible in your digital wallet at the time specified by Tezos and Manchester United, for which details will be confirmed soon.
For more information - and to see Bruno’s Top 10 Premier League goals in video format - head to manutd.com or the official Manchester United app and search “Players Collection: Bruno Fernandes”. Alternatively, join us on Discord, where there will be regular announcements and updates related to this collection and more.
COLLECT UNITED: 23/24
Collect United gives Reds the chance to remember the 23/24 season forever. Before every home match in the league and in Europe – for both Men’s and Women’s teams – new, free digital memorabilia will be released on collectibles.manutd.com. Collect every match across the season, and you could win must-have rewards like free hospitality tickets to a match at Old
Trafford, signed kits and invites to watch United train at Carrington. Get closer to United and collect the season!
All you need to get started is a digital wallet. Think of it like a scrapbook, only instead of adding stickers and signatures and traditional memorabilia, you can add digital collectibles – unique, officially licensed, club memorabilia that combines club photography with hand-drawn artwork to capture a United season like never before. Your digital wallet is free-to-create and can be opened in seconds using a Google, Facebook or Twitter account. Click ‘Sign In’ at the top of the page then follow the simple steps to create yours.
New digital collectibles will be made available on collectibles.manutd.com for FREE before every home match in the Premier League, Women’s Super League, Champions League and Women’s Champions League. Each digital collectible will be available for 48 hours before each match kicks off. Look for the countdown on collectibles.manutd.com to see when the next match is coming, or how long you have before the current digital collectible vanishes. Don’t wait! Build your collection each match for a chance to win rewards
The best way to complete your collection is to check collectibles.manutd.com frequently so you don’t miss out on free digital collectibles. But if you miss a match, don’t panic. You can still complete your collection via the secondary market. This is where fans and collectors buy and sell digital collectibles of all different types. See ‘Buying, Selling & Trading’ below for full details
The best way to boost your chances of winning is to collect every match across the season. But there are three distinct collections for Reds to complete, each with its own set of rewards:
- Collect LEAGUE matches: You could be invited to watch a United training session.
- Collect EUROPEAN matches: You could win kits signed by players.
- Collect EVERY match: You could win a VIP trip to Old Trafford to watch United play!
Look out for more news on rewards across the season (including some surprise moments for United fans). Click here for full terms and conditions of Collect United: 23/24 rewards.
Collect United: 23/24 is a new rewards programme for United fans. The power of Web3 have combined to bring fans closer to the club. In the 22/23 season, those United fans who were lucky enough to hold a Devil digital collectible in their collection were awarded new, free digital collectibles, triggered by key moments on the pitch in United home games – like clean sheets, or hat-tricks. And the 23/24 season will bring new ways for Devil holders to be rewarded. Not sure what a Devil is? See ‘The Devils’ section below for a full recap.
BENEFITS
If you provided an email address after creating your wallet, please check your emails to see if you have received a confirmation of your digital collectible purchase and the benefits it unlocks. Details about how to claim benefits will be communicated to this email address in due course. If you have not received an email and are unsure of how to claim your benefits, please email digitalfeedback@manutd.co.uk using the subject line ‘92/93 BENEFITS’ and the team will share details on next steps.
LEGENDS
Ever wanted to collect officially licensed digital memorabilia, inspired by unforgettable seasons, stories and events from Manchester United’s history? Legends collections capture the moments and stars that helped define the club, and the 92/93 collection is the first to be revealed. It’s powered by Tezos and brought to you by Tezos ecosystem companies, and re-lives United’s first-ever Premier League title success.
Purchase your favourite from the collection for the chance to meet legends that lifted the trophy PLUS unlock signed memorabilia.
The Legends: 92-93 collection unlocks access to events with legends from United’s 92-93 squad. The event you unlock depends on which digital collectible you purchase. You could attend a virtual event, and chat with legends and other fans about the great stories from that season. Or you could be invited to a one-of-a-kind physical dinner in Manchester, where you’ll meet legends face-to-face. See here for full Terms & Conditions.
Ownership of a digital collectible from the 92/93 collection gives you a piece of historic club memorabilia. These limited edition pieces take fans into the heart of the dressing room on May 3rd, 1993, the night the trophy was lifted inside a raucous Old Trafford. And on top of the benefits shared above, they also unlock a physical poster of the official 92/93 team photo - a must-have for United fans.
Every digital collectible purchased from the 92-93 collection will unlock a physical print from internationally renowned artist Stanley Chow. This will be signed by a 92/93 squad legend! There’s also the choice to get a signed Manchester United shirt from legends of the squad! - if you purchase the rarest collectible “26 Years”.
After making your purchase, instructions on how to claim your benefits will be sent to the email address you provided after creating your wallet. Didn’t provide your email address? Join United’s official Discord and look out for news on 92/93 benefits. Or email digitalfeedback@manutd.co.uk using the subject line ‘92/93 BENEFITS’ and the team will share details on next steps. See here for full Terms & Conditions.
Please Note: if you previously bought a Devil digital collectible on this site, the same email address you provided in December will be used to contact you about 92/93 benefits.
The Stanley Chow pieces will feature new, freshly designed artworks of Bryan Robson, Denis Irwin and Gary Pallister, signed by those legends!
- Holders of Captains / Celebration / Winners will receive a Bryan Robson piece, signed by the inspirational captain himself.
- Holders of Denis / Safe Hands will receive a Denis Irwin piece, signed by the man himself - one of United’s greatest ever fullbacks.
- Holders of All Pals will receive a Gary Pallister piece, signed by Gary, the rock at the heart of United’s defence.
The signed shirts for 26 Years collectible will feature signatures from Bryan, Denis, Gary and more…
All signed shirts and signed physical artworks will come packaged with a CERTIFICATE OF AUTHENTICITY (COA).
There are 7 different types of digital collectibles available, with two different price points and two sets of benefits. Each digital collectible captures the spirit of the 92-93 season and combines rare photographs with modern artwork to bring that era to life using the latest technology. There are a limited number of editions available for each of the 7 different digital collectibles in this first collection - ranging from 100 editions to just 4 editions. For more on how digital collectibles are made, see the ‘Web3’ section below.
Yes, you can purchase as many collectibles as you like, and unlock benefits for each.
No, you can purchase as many collectibles as you like, and unlock benefits for each.
An edition refers to a unique digital asset that is part of a limited set or collection. Unlike other digital collectibles that may exist as one-of-a-kind items, editions are released as multiple iterations of the same digital collectible. While editions may look the same, each one retains its own individuality, while still belonging to the same collection.
To build your history as a United fan and add a new digital collectible to your collection, first you’ll need a digital wallet. Click ‘Buy Collectibles’ or ‘Sign In’ at the top of this page to get started. You can create one for free in seconds using your favourite social media account.
Once you’ve created your digital wallet, you can purchase digital collectibles using your credit or debit cards, or you can make your purchase using Tez - the native cryptocurrency of the Tezos blockchain. See the ‘Web3’ section below for more details.
Your digital wallet is just like a scrapbook, which you can use to store United’s digital collectibles. It helps you to trade with fans and build your Web3 history with the Club. Each digital wallet is a safe, secure vault of important memories you’ve collected with United. Plus, new drops, new rewards and new digital moments that strengthen your connection with us are coming. To be ready, you’ll need a digital wallet - and you can create one in seconds on this site. Click ‘Buy Collectibles’ or ‘Sign In’ at the top of this page, then follow the instructions to create yours.
THE DEVILS
The Devils were Manchester United's second digital collectible. They’re powered by Tezos and brought to you by Tezos ecosystem companies, and are authentic pieces of club memorabilia. Each of the 7,777 Devils in the collection are unique - no two are the same! By owning one, fans can unlock a series of rewards – including free collectibles that connect their Devil with real moments on the pitch.
No new Devils are available on this site. The best way to get one is to create a Tezos wallet and view the collection on a secondary marketplace, such as Objkt.com. See ‘Buying, Selling & Trading’ section for more details.
Each of the 7,777 Devils that were unleashed are made up of 7 distinct traits: Mood, Details, Earrings, Face, Horns, Body and Colour. These traits are combined to define a Devil’s rarity, with certain traits rarer than others. For example: Devils with a Blue background are rarer than those with a Green, while those with a Green background are rarer than those with a Red. The rarer the Devil, the more prestigious it is. But you may have different traits that you love and want to collect. For more on how each Devil was made, click here.
Certain Devils with rare traits are connected to what happens in the real world. Fans who own one of these Devils, were rewarded with surprises when United players triggered real life moments in the 2022/23 season – such as hat-tricks or man of the match awards. Look out for news on the 2023/24 season, coming soon.
All Devils, regardless of their rarity, were rewarded at random during the unlock process in December 2022. Fans could get one for £30 (including VAT), and pay using their credit or debit card. Alternatively, those fans with Tezos (XTZ) in their Tezos wallet could make a purchase using cryptocurrency. Please Note: secondary marketplace prices may vary and are controlled by individual Devil owners, not Manchester United.
The Devils have been unleashed from beneath Old Trafford. They live off the blood sweat and tears of players and fans alike, reveling in victory and suffering in defeat since the Club was formed. They live to make mischief and are inspired by famous players and moments from United’s past. The Devils have always been there, but we’ve never had the technology to connect with them… until now. For more on their history, and to share your own creative stories about them, check out the Club’s official Discord community.
No. The 7,777 collection includes all available Devils for fans to collect. Any further digital collectibles from Manchester United will be announced on collectibles.manutd.com, via the Club’s official Discord channel and via the Club’s official website, www.manutd.com.
THE KEYS
United’s first digital collectible was a Key that unlocked a world of rewards. It cost fans nothing to claim a Key – they were a gift. No more Keys are being awarded at collectibles.manutd.com. But some are still out there on the secondary market. Each one unlocks rewards for United fans - including secret areas on the club's official Discord channel.
By owning a Key, fans were entitled to a host of rewards from United. These rewards included entrance to exclusive competitions that awarded massive prizes (like free tickets to Old Trafford) and access to secret channels in the club’s Discord community, where fans chat with United legends and watch behind-the-scenes footage not shown anywhere else. Keys also gave fans access to United’s Devil digital collectibles first.
Yes, there are three Keys in total – Classic, Rare, Ultra Rare - each with different rarities. Once fans created a Tezos wallet, they could claim a Key in December 2022, which were awarded at random. Here’s how:
- Classic Key: 10 out of 11 Keys awarded were Classic Keys
- Rare Key: 1 out of 11 Keys awarded wereRare Keys
- Ultra Rare Key: only 3 Ultra Rare Keys were awarded
Fans could only claim one gifted Key for their Tezos wallet, but were free to trade Keys with other fans or buy more on a secondary marketplace – like Objkt.com. That’s the power of Web3 – you’re in control. Check out the ‘Buying, Selling & Trading’ section on this page for more details.
WEB3
United’s digital collectibles are much like real world collectibles (football stickers, replica shirts, match-day programmes etc) except they exist online and each is unique. They also unlock access to virtual and in-person events and special perks. Digital collectibles can do this because they can be instantly identified on the blockchain as authentic. They can be a proof of ownership, a ticket or a pass that unlocks exclusive access and more.
Web3 opens up potential in this new digital age to unlock an internet that is decentralised and puts more choice into the hands of users and fans. The Web3 infrastructure allows for the creation of communities and renewed ownership in your assets, data and digital entities – all with the benefit of security thanks to blockchain. Manchester United is creating a new way for our fans to engage and ‘own’ their experience with the Club.
Web3 is a new iteration of the internet as we know it today. In the simplest terms, it’s a decentralised network that puts more control of content, assets and even how communities are created in the hands of users. Blockchain allows for this world to be validated and secure, opening up new opportunities for how we interact online.
Yes. NFT stands for ‘Non-Fungible Tokens’. “Non-fungible” simply means they cannot be copied, substituted or divided up, and “Tokens” because they live on a blockchain. They are an original asset you can own, with a unique digital identity, and can be traded between users on a public blockchain like Tezos. NFTs often take the form of artwork, trading cards, comic books, sports collectibles and games. While they tend to be associated with artwork, they are capable of much more.
A blockchain is a vast, public ledger that validates transactions and information. It can also track and verify ownership of digital images and collectibles. Blockchains are transforming how value is exchanged in the digital world. They make cryptocurrencies like Bitcoin, Ethereum and Tezos possible.
Many of the concepts that led to blockchains have been around for a long time, such as cryptography, linked lists and distributed ledgers. However, blockchains combine them in a way that revolutionises how digital transactions can be made.
Cryptocurrency is a form of currency that belongs to a blockchain network or application and is not reliant on a central authority like a bank or government. They use cryptography to create new tokens, secure transactions and verify ownership. There are many cryptocurrencies and blockchains. United’s digital collectibles are stored on the Tezos blockchain (one of the most energy efficient blockchains available).
Tezos is a popular, energy efficient blockchain. It’s secure, upgradable and scalable with an on-chain governance mechanism that allows anyone to vote on the future of the blockchain. These features are consistent with United’s wider efforts to promote environmental sustainability and continually evolve with the support of our global community.
The first official digital collectible was a gift to fans – a thank you for their support. Subsequent digital collectibles - like The Devils or the Legends collection - with improved benefits and rewards - come in a variety of prices.
No. Bitcoin was the first cryptocurrency, designed as a "peer-to-peer electronic cash system." The network on which Bitcoin runs is called the Bitcoin blockchain. Now there are many different cryptocurrencies and many other blockchains - United’s digital collectibles are stored on the Tezos blockchain (one of the most environmentally friendly blockchains available).
United has selected Tezos, a more energy-efficient ‘Proof of Stake’ blockchain (versus other Proof of Work blockchains) to massively reduce energy consumption. The total annual carbon footprint of the Tezos blockchain equals the annual average energy footprint of 17 global citizens.
No. A regular online image (jpeg) is completely different to a digital collectible, which has a history that can be tracked, as well as a unique identity that can be authenticated. Digital collectibles are more like original artworks. Something rare. A one-off. Like the Mona Lisa. You can photograph the Mona Lisa, print a copy and share it with people. You can hire an artist to paint a copy that looks just like it. But there will only ever be one, original, authentic Mona Lisa. Because digital collectibles also have a unique history, and can be identifiable as original and unique, they too can be considered rare and valuable. Even more exciting for Manchester United digital collectible owners, they have other uses like unlocking exclusive access to both virtual and real world benefits.
We will announce new drops for digital collectibles right here on www.collectibles.manutd.com, our official Twitter feed and on our Discord channels. Every collectible that’s released will be stored in your Tezos wallet. Hit ‘Claim Now’ to start your journey if you haven’t already registered!
Please note: There will never be a “surprise” launch of Manchester United digital collectibles outside of the official platform operated by Tezos ecosystem companies. Always check you’re on our official Discord, @CollectMUFC on Twitter, or reading official Club communications. If you’re ever unsure, just contact the team.
Digital collectible prices depend on what they can do and other variables. United’s first official digital collectible was a give-away that unlocks exclusive access and content. Paid-for releases - such as The Devils or Legends collections - offer even bigger rewards.
Discord is an online platform where millions gather to share and discuss interests and hobbies. Here you can join United fans and help co-create the club’s digital world - vote, share ideas, connect with other supporters, celebrate match days together and more. To get started, just create an account and join the official United Discord community where you’ll also find helpful tips and advice on how to make the most of it.
Digital collectibles are just the beginning. With our fans, we’re co-creating football’s greatest digital world. Join the club’s Discord community to get involved and discover more!
Manchester United’s officially licensed Digital Collectibles, powered by Tezos and brought to you by Tezos ecosystem companies, are a form of cryptoasset. The content associated with Manchester United Digital Collectibles is governed by the terms and conditions available at www.collectibles.manutd.com/policies/terms. Manchester United Digital Collectibles have been issued as a collectible item and not an investment. However, it is important that you keep in mind that:
1. Manchester United Digital Collectibles are not currently regulated by the Financial Conduct Authority in the UK and are not covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme;
2. the value of Manchester United Digital Collectibles is variable and can go down as well as up;
3. tax may be payable on any profits made on the sale of Manchester United Digital Collectibles; and
4. for those Digital Collectibles which require purchase, the decision to purchase Manchester United Digital Collectibles requires careful thought and consideration. You should seek independent financial advice if you are in doubt. You should not purchase any cryptoassets if you do not fully understand the nature of your purchase and the risks involved.
BUYING, SELLING & TRADING
To list your digital collectible for sale, you need to add it to the Objkt.com marketplace.
Objkt.com is a marketplace on the Tezos blockchain where Manchester United digital collectibles can be collected and listed for sale on the secondary market. Objkt.com makes it easy for users to create, buy, and sell their digital collectibles and NFTs.
To use the platform, users are required to connect their wallets. Visit Objkt.com then click on the “Sync” button on the top right of the screen. You’ll be shown a list of Tezos wallet types that you can connect with: Browser extension (Temple, Spire), Desktop & Web (Kukai, Umami, Galleon), and Mobile (Temple, Airgap, Naan).
To list your items on the marketplace, select your collectible and go to the ‘Action’ tab. In the ‘Edition’ field, enter the edition number that you wish to put on sale. And in the ‘Value’ field, enter the value (in Tezos) at which you want to sell the item.
An Offer is an offer to buy an NFT for a specific price. Anybody who owns a digital collectible or NFT that has an Offer on it can sell it immediately. Offers stay in the item’s smart contract until canceled. When canceled, funds are returned.
Yes, Objkt.com marketplace charges 2.5% for all auctions, listings and Offers.
You can usually top up your wallet by going to the respective wallet’s UI and following thesteps to purchase tez. Tez can be purchased via fiat currency (GBP, USD, etc).
Themost popular wallet is Kukai. If you are indeed using Kukai, you can visit https://wallet.kukai.app/, log in with your SSO, and ensure you use the same SSO credentials as used for Manchester United’s Digital Collectibles site. On the Kukai website, you can view your account balance in tez on the left side of the page, along with a “Get +” button. The button will allow you to pick your choice of provider (Coinbase, Transak, Moonpay) to purchase the tez amount of your choice.
If you are using a temple wallet, (https://templewallet.com/) you can top up your account either through the browser extension or the mobile app. In the Temple app, click the icon located next to Account 1 and select Connect Ledger. Connect your Ledger device to your computer/phone and open the Tezos app. Choose a name for your account and click Add Ledger Account.
If you are using a different wallet, you can visit the respective wallet’s page and follow the instructions to purchase tez directly.
Manchester United’s officially licensed Digital Collectibles, powered by Tezos and brought to you by Tezos ecosystem companies, are a form of cryptoasset. The content associated with Manchester United Digital Collectibles is governed by the terms and conditions available here.Manchester United Digital Collectibles have been issued as a collectible item and not an investment. However, it is important that you keep in mind that:
1. Manchester United Digital Collectibles are not currently regulated by the Financial Conduct Authority in the UK and are not covered by the Financial Ombudsman Service or the Financial Services Compensation Scheme;
2. the value of Manchester United Digital Collectibles is variable and can go down as well as up;
3. tax may be payable on any profits made on the sale of Manchester United Digital Collectibles; and
4. for those Digital Collectibles which require purchase, the decision to purchase Manchester United Digital Collectibles requires careful thought and consideration. You should seek independent financial advice if you are in doubt. You should not purchase any cryptoassets if you do not fully understand the nature of your purchase and the risks involved.
©2023 Manchester United FC Ltd and/or Tezos ecosystem companies